News

Vietnam Hits 12M Tourists as Global Arrivals Surge Toward 25M

Vietnam’s tourism industry has seen a remarkable increase in international tourists in the year 2023 when compared to previous years. For instance, in the first seven months, the country recorded 12.2 million international tourists, marking a 22.5% increase from the previous year. This increase has been well supported by the major markets including China, South Korea, Taiwan, the US, Japan, Cambodia, India, Australia, Russia, and Malaysia which have seen a boost in their tourism numbers. In addition, the Vietnam tourism’s relaxed policies regarding entrance visas, explosive marketing, and promotions were rather effective in drawing overseas visitors eager to learn about the diversified culture, fascinating places, and natural scenery Vietnam has to offer. These trends suggest Vietnam is quite likely to achieve its target of 25 million international tourists by the end of 2025. Vietnam’s tourism industry has experienced an extraordinary surge in 2025, with more than 12.2 million international visitors arriving in the first seven months alone. This remarkable achievement marks a 22.5% increase from the same period last year, nearly matching the total number of international arrivals recorded in 2023. As the year progresses, the country is set to meet its ambitious target of welcoming at least 25 million international tourists by the end of 2025, driven largely by visitors from China, South Korea, Taiwan, the United States, Japan, Cambodia, India, Australia, Russia, and Malaysia.

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Riyadh Air & Amadeus Partner to Advance Vision 2030 Travel Goals

Riyadh Air, the newly established national airline of Saudi Arabia, just entered a pioneering partnership with Amadeus, a technology company for the travel industry globally. This strategic cooperation reflects another strong milestone of the airline in support of the Vision 2030 of the Kingdom: diversification of the economy while establishing Saudi Arabia as one of the leaders in world aviation and tourism. The agreement between Amadeus and Riyadh Air will give the airline access to one of the largest and most extensive global distribution networks of travel sellers. The agreement will be able to increase Riyadh Air’s exposure on the international stage, allowing the airline to increase its market coverage and reach out to travel agencies in more than 190 countries. Through access to this vast network, Riyadh Air seeks to enhance its presence in major international markets, further driving Saudi Arabia’s efforts to encourage inbound tourism and establish the Kingdom as a pre-eminent destination for international travelers. The deal also aligns with Saudi Arabia’s broader objective of becoming a global aviation and tourism hub, a key component of the Vision 2030 strategy. With the support of Amadeus, Riyadh Air will be able to offer its services to millions of potential travelers, significantly contributing to the Kingdom’s goal of increasing the number of international visitors. By focusing on enhancing connectivity and expanding the reach of Saudi Arabia’s air travel network, this partnership is poised to boost the tourism sector and promote the Kingdom as a must-visit destination.

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Saudi Arabia Joins Regional Push to Lead Muslim Travel Boom

The Muslim travel market is experiencing rapid growth, and Saudi Arabia, along with the UAE, Qatar, Oman, and other Middle Eastern countries, is leading the charge in shaping its future. This skyrocketing sector is moving beyond basic needs, like Halal food and prayer spaces, to cater to the demand for sustainable, inclusive, and culturally immersive experiences. From Saudi Arabia’s Vision 2030, which focuses on eco-friendly tourism and faith-aligned travel, to the UAE’s innovation in AI and personalized services, these countries are at the forefront of redefining the Muslim travel experience. Their strategies prioritize values-driven travel, offering solutions that meet the evolving needs of Muslim travelers. In this article, we will explore the key trends driving the future of Muslim tourism, highlighting how these Middle Eastern nations are creating dynamic, sustainable, and inclusive travel options. Here’s everything you need to know about how the region is shaping the future of this booming market. Saudi Arabia’s Vision 2030: Leading the Way in Sustainable and Inclusive Tourism Saudi Arabia has undergone significant transformation, particularly with its Vision 2030 initiative, which aims to diversify the economy and promote sustainability in various sectors, including tourism. The kingdom is focusing on creating eco-friendly pilgrimages for Hajj and Umrah pilgrims. The implementation of sustainable tourism practices, such as reducing carbon footprints and improving infrastructure, aligns with the growing demand for regenerative tourism among Muslim travelers.

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Da Nang Breaks Record, Ranks Global Top 5 for Korean Tourists

Da Nang has officially made history by becoming the only Vietnamese city to enter the global top five destinations for South Korean tourists in the summer of 2025. This remarkable milestone is driven by a combination of affordable travel packages, scenic coastal charm, and immersive local experiences that continue to attract young and family travelers from South Korea. As tourism trends shift toward more budget-friendly yet culturally rich getaways, Da Nang’s unique blend of value and vibrancy has pushed it into the international spotlight like never before. Da Nang has officially earned its place among the world’s most beloved international destinations for South Korean tourists in the summer of 2025. As the only Vietnamese city to crack the top five in Tripbtoz’s travel rankings—based on over 32,000 travel queries and bookings—Da Nang now stands shoulder-to-shoulder with the likes of Tokyo, Sapporo, and Paris. It’s a proud moment for Vietnam’s tourism industry and a testament to Da Nang’s growing reputation as a dynamic, affordable, and experience-rich destination. Rising Popularity Among Young Korean Travelers South Korea’s leading publication Chosun Ilbo recently spotlighted the travel choices of younger Korean tourists, noting that Da Nang is quickly becoming a go-to getaway. As Tokyo continues to lead the rankings, and Sapporo follows closely with its cool climate and summer festivals, Da Nang carved out its own space in fourth place—leapfrogging over powerhouse destinations like Singapore and Bangkok. What’s driving this spike in demand? Young Koreans, especially those in their 20s and 30s, are increasingly prioritizing meaningful, immersive travel that won’t break the bank. With its picturesque beaches, lively street food scene, and cultural richness, Da Nang checks all the right boxes.

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AirAsia Enters Metaverse with Roblox’s AirAsia World

As a trailblazer in the digital space, AirAsia is once again breaking new ground with the launch of AirAsia World on Roblox. This thrilling metaverse experience marries interactive gaming with cultural exploration, providing players with an immersive virtual experience that is both informative and fun. Embark on a Fun and Rewarding Virtual Expedition through ASEAN AirAsia World opens the door to a world of virtual adventure, inviting players to explore the rich and diverse ASEAN region. The platform is built around two core themes: ASEAN Exploration and Rewarding Experiences, bringing the beauty and cultural richness of Southeast Asia to life in a fun and interactive way. It provides players with the chance to explore this captivating region from the comfort of their homes, blending the thrill of gaming with the joys of cultural learning. ASEAN Exploration In the ASEAN Exploration phase, players dive into a colorful and vibrant digital world, filled with cultural landmarks and diverse environments representing the wide-ranging cultures of Southeast Asia. Whether it’s the lively streets of Singapore, the iconic temples of Thailand, or the stunning beaches of the Philippines, players can explore these destinations virtually before they experience them firsthand. It’s a perfect introduction for any traveler wishing to learn about the region’s culture and landscapes.

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Retire at Sea: Villa Vie Cruise Offers Lifetime World Travel

For some people, retirement signifies having the time to sit back, explore new places, and travel to their heart’s content. Now, imagine sometimes getting to live that dream every single day, without the burden of taking constant flights or worrying about accommodation. For those looking to retire at sea, Villa Vie Residences is making this fantasy a reality. Villa Vie‘s program titled ‘Endless Horizons’ is a tailor made program for people who dream of permanently living on a luxury cruise. With this program, they can set sail on a journey of 147 countries and more than 400 places in a span of 3.5 years. For some, this is the dream way of living, offering immersive experiences that they can cruise through and come ‘home’ to at the world’s most breathtaking places. What sets Villa Vie apart from typical cruises is its focus on leisurely exploration. While most cruise ships rush from port to port in a matter of days, the Villa Vie Odyssey takes its time at each stop, staying for a minimum of five days. This extended duration at each destination allows guests ample opportunity to engage deeply with the culture, history, and beauty of each locale. Whether it’s the vibrant cities of Southeast Asia, the scenic coasts of the Mediterranean, or any of the other 400 destinations, travelers can fully immerse themselves in each place before moving on to the next. With a focus on comfort, relaxation, and discovery, the cruise experience on the Villa Vie Odyssey is tailored for those looking for more than just a vacation. It offers a seamless blend of world-class amenities and an unbeatable travel experience. The idea of a lifetime at sea, waking up to new horizons, appeals to those desiring a retirement filled with constant adventure and change, but with the stability and familiarity of a permanent home on the water.

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