On the heels of Japan’s record-breaking tourism year, GlobalData’s Tourism Potential Index report reveals the country is the destination with the most potential.
The index provides insight into which developed and emerging countries have the highest trajectories for tourism growth and, in addition to Japan, Spain, Australia, and the United Kingdom, leading the way in potential development.
“According to GlobalData’s analysis of a large number of socio-economic and tourism factors, Japan leads the ranking with a score of 72.6 out of 100,” said Johnatan Vandesquille, analyst, travel, and Tourism at GlobalData. “The country will benefit from organizing high profile events, like the Olympics this year, improving its already excellent travel and tourism infrastructure.”
“Spain, Australia, and the United Kingdom obtain four stars out of five due to their attractiveness, convenience, and business environment, but they have the potential to reach the top mark with an increase of public investments in tourism,” he said.
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