News

Qatar and Sierra Leone Sign Historic MoU to Boost Tourism and Business Events: A New Chapter in Global Collaboration

n a significant move to boost global tourism and business exchange, the Qatari government has ratified a memorandum of understanding (MoU) with the government of Sierra Leone. The agreement, finalized by Qatar’s Cabinet, focuses on enhancing cooperation in the fields of tourism and business events. This landmark agreement aims to strengthen the ties between the two nations and facilitate growth in tourism as well as business collaboration. The decision, made during the latest Cabinet meeting, reflects Qatar’s ambition to expand its international partnerships and position itself as a hub for tourism and global business events. The partnership with Sierra Leone comes at a time when both nations are looking to leverage their respective geopolitical positions to attract foreign investment and tourist traffic. Qatar has long positioned itself as a global tourism and business hub, and this agreement further solidifies its strategy.

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IBTM World’s Podcast is Back with Shonali Devereaux Leading Powerful Conversations for Event Professionals

IBTM World’s New in Events podcast returns with Shonali Devereaux, bringing powerful insights, expert advice, and fresh strategies for event professionals. The much-anticipated second season of New in Events, the podcast from IBTM World, has returned with a new host, Shonali Devereaux, and a fresh lineup of industry experts and thought leaders. Designed to keep event professionals informed and inspired year-round, the podcast will deliver ten fortnightly episodes packed with valuable insights, practical strategies, and innovative approaches to modern event planning. With a stellar selection of speakers from both inside and outside the industry, New in Events will tackle crucial topics, including strategies to prevent professional burnout, the art of storytelling through events, and fostering inclusivity and accessibility. Each episode, lasting approximately 30 minutes, will feature an in-depth conversation with a leading guest, followed by highlights from IBTM World’s podcast booth in Barcelona last year.

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IHG Hotels elevates luxury with Kimpton Aqeos Hainan, Hotel Indigo Hainan Clear Water Bay, and more iconic openings

IHG Hotels expands its luxury portfolio with Kimpton Aqeos Hainan, Hotel Indigo Hainan Clear Water Bay, and more, redefining premium travel experiences in 2025. In 2024, Greater China’s tourism market experienced a significant rebound, with traveler numbers and tourism spending surpassing pre-pandemic levels. Supported by favorable policies, this upward trend has encouraged major players in the hospitality industry to ramp up their investments. IHG Hotels & Resorts (IHG) is taking full advantage of this positive momentum, planning a robust expansion in Greater China in 2025. With a combination of international expertise and localized strategies, IHG is set to enhance travel experiences through its diverse portfolio of brands. Daniel Aylmer, CEO of IHG Greater China, said, “In 2025, IHG celebrates an extraordinary milestone—our 50th anniversary in Greater China. Over the past five decades, this market has provided us with tremendous opportunities for growth, while also witnessing the region’s economic boom. With the surge in domestic and inbound tourism, we see an even more exciting future in the region. Looking ahead, we remain confident in the growth opportunities within our industry, proudly supported by our extensive brand portfolio.”

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EasyJet Holidays Unveils Groundbreaking Impact Report Showcasing Ambitious Plans to Revolutionize Sustainable Tourism

EasyJet holidays has taken a significant step towards making sustainable travel mainstream with the release of its first-ever Impact Report. EasyJet holidays has taken a significant step towards making sustainable travel mainstream with the release of its first-ever Impact Report. This milestone document highlights the company’s commitment to offering exceptional holidays at unbeatable prices while integrating sustainability at the core of its business. Through its ‘Holiday Better’ strategy, easyJet holidays is pushing for a transformation in the travel industry, ensuring its operations create a positive impact on the environment, local communities, and governance practices. The 2024 Impact Report showcases the company’s progress, collaborations, and tangible results in embedding sustainability within its offerings. By working with key industry experts, organisations, and local businesses, easyJet holidays is striving to set a new standard in responsible tourism. The report is structured around three central pillars that drive the company’s Environmental, Social, and Governance (ESG) strategy.

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How SAS Dominates Sustainable Aviation As Danish And Swedish Consumers Rank It The Most Eco-Friendly Airline Again In 2025

SAS continues to dominate sustainable aviation as Danish and Swedish consumers once again recognize it as the most eco-friendly airline in 2025, reaffirming its leadership in green air travel. The latest Sustainable Brand Index survey highlights SAS’s strong commitment to environmental responsibility, with its ongoing investments in fuel-efficient aircraft, carbon reduction initiatives, and alignment with the UN’s Sustainable Development Goals. By expanding its fleet with next-generation Airbus A320neo and A350-900 aircraft while retiring older models, SAS significantly reduces emissions and strengthens its position as a pioneer in sustainable aviation. SAS Leads Aviation Sustainability Rankings Once Again SAS continues to lead the aviation industry in sustainability, with Danish and Swedish consumers once again ranking it as the most sustainable airline brand. The latest Sustainable Brand Index survey highlights SAS’s strong position as a pioneer in eco-friendly aviation, reinforcing its commitment to greener air travel.

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Etihad Introduces Free Abu Dhabi Pass To Attract More Tourists

A new complimentary pass simplifies the process for tourists to discover the wonders of the United Arab Emirates’ capital.The Department of Culture and Tourism in Abu Dhabi, alongside Etihad Airways, introduced the new Abu Dhabi Pass at the world’s largest tourism event in Berlin. This free pass makes visiting Abu Dhabi as effortless as grabbing a morning coffee in Australia or enjoying a pint in England at 6pm. Etihad passengers will receive an email with a link to access the pass, with no extra charges or app installation required.By downloading the pass, you’ll receive a tourist SIM card with 10GB of data, unlimited use of public buses, and 24-hour access to the hop-on-hop-off tourist bus network, allowing you to explore the city’s top attractions.

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