The Pacific Asia Travel Association (PATA) has renewed its collaboration with The Hong Kong Polytechnic University (PolyU) for another three years, spanning 2024 to 2027, to maintain the release of the Asia Pacific Visitor Forecasts reports.
As the global travel and tourism industry develops, the Asia Pacific Visitor Forecasts reports will continue to serve as a critical resource for stakeholders to address challenges and identify emerging opportunities in the face of economic and geopolitical uncertainties,” said PATA CEO Noor Ahmad Hamid. “The decision to renew our agreement with PolyU, a leading educational institution renowned for its world-class interdisciplinary research, will ensure that PATA members receive the most updated insights on the region’s tourism demands.
Prof. Haiyan Song, Associate Dean and Chair Professor, Mr and Mrs Chan Chak Fu Professor in International Tourism; Director of Research Centre for Digital Transformation of Tourism, School of Hotel and Tourism Management, PolyU, said, “It has been our privilege to work with PATA in producing Visitor Forecasts over the past decades. These forecasts have generated considerable impacts on the destination management and business operations for PATA members.
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