As Brits prepare for their 2026 getaways, new travel trends are emerging, influenced by cultural events, advancements in technology, and evolving generational needs. According to the annual report from easyJet and easyJet Holidays, British travelers are increasingly planning holidays around meaningful experiences rather than simply destinations. From longer short-haul flights to embracing technology for pre-trip planning, the travel landscape in 2026 promises to be dynamic and exciting.
In 2026, longer short-haul flights are becoming a significant trend, with many Brits opting for destinations within five to six hours’ flight time. This shift is opening up more options for travelers who seek adventure, culture, and value. Popular destinations like Tunisia, Georgia’s Tblisi, and long-leisure destinations such as Morocco and Turkey are experiencing increased interest. In fact, easyJet has seen a notable rise in bookings to these regions, indicating that travelers are now prioritizing value-packed destinations that combine both accessibility and the allure of adventure.
Cultural events, such as the return of The White Lotus and the highly anticipated 2026 World Cup, are inspiring a new wave of travel. Travelers are increasingly seeking destinations featured in films, books, and television series. For example, the Canon Country trend is expected to drive more tourists to places like Shakespeare’s Verona and Hemingway’s Pamplona, allowing visitors to walk in the footsteps of literary giants. Over a quarter of British travelers would choose their next destination based on their favorite TV shows, novels, or films.
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