Ireland Stays Ahead as AI & Online Platforms Transform Holiday Planning
Tourism Ireland has announced results from their latest study regarding international travelers and their views concerning Ireland as a holiday promotion destination as part of their latest consumer research programme. The results of this study were shared during a virtual presentation focusing on international tourism and travel professionals from Ireland and abroad.
The research, conducted in partnership with RED C, surveyed over 8,000 prospective holidaymakers across eight priority markets: Great Britain, the United States, Germany, France, Spain, Italy, Canada, and, for the first time, the Netherlands. The study provides critical data that enables Tourism Ireland to refine its international marketing strategies and enhance the value of inbound tourism for regional economies and communities across the island.
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