Saudi Arabia Tourism Surges as Madinah Breaks Records

In 2025, Saudi Arabia has solidified its position as a global tourism powerhouse, with Madinah leading the charge in record-breaking growth. The holy city experienced an unparalleled surge in tourism, driven by a significant rise in visitor numbers, which exceeded 21 million, and a 22% increase in tourism spending, reaching SR52 billion. This unprecedented growth is a direct result of the city’s strategic investments in expanding its hospitality sector, which saw the number of licensed facilities and hotel rooms soar. These developments, combined with government support and efforts to enhance service quality, have transformed Madinah into a year-round destination, making it a key player in Saudi Arabia’s tourism boom. The holy city of Madinah has seen a remarkable transformation in 2025, with tourism performance reaching new heights. From a 22% jump in tourism spending to an impressive influx of over 21 million visitors, Madinah is quickly solidifying its position as a key player in both domestic and international tourism. This significant growth is reflective of the broader efforts to diversify and expand the tourism sector, attracting not only pilgrims but also other tourists looking to explore the region’s rich cultural and historical offerings. Surge in Tourism Spending and Visitor Numbers Madinah’s tourism sector in 2025 recorded a phenomenal increase, with the total tourism spending soaring by 22%, amounting to SR52 billion. This surge is driven by the city’s expanding tourism infrastructure and the increase in both international and domestic visitors. With over 21 million people visiting in 2025, Madinah has experienced a diversified flow of tourists, making it one of the most prominent religious destinations on the global tourism map.