Japan & India Launch New Tourism Alliance for 2026

Japan’s recent outreach in Puri, Odisha, is weaving together grassroots cultural exchange and high-level diplomacy to advance the India–Japan partnership over the next decade. A Japan tourism and culture promotion event in the coastal temple town, anchored by the Consulate-General of Japan in Kolkata, reflects how people-to-people contact is being aligned with national strategies such as the India–Japan Joint Vision for the Next Decade and the State–Prefecture Partnership Initiative. The Consulate-General of Japan in Kolkata has announced and organised a dedicated Japan tourism and culture promotion programme in Puri, Odisha. According to official consular communication, the event was scheduled at a hotel venue in Puri as an outreach to local stakeholders, tourism operators and residents, with a focus on showcasing Japanese destinations, culture, and travel experiences. The Consulate’s public information channels describe this initiative as part of a broader effort to familiarise Indian audiences in eastern India with Japan’s tourism offerings and to encourage interest in visiting Japan. By choosing Puri—a city known nationally for the Jagannath Temple and its popular beach—the consular mission is clearly targeting a location that already draws both domestic and foreign visitors and has potential to deepen links with Japanese travellers.