Ministry of Tourism organises Dekho Apna Desh Webinar Series on Rural Tourism

New Delhi: The Ministry of Tourism’s Dekho Apna Desh Webinar series titled “Rural Tourism: From Previous Niche to Future Norm”on 26th September 2020 focused on the villages, people, farming, culture and the idea of sustainability, responsibility and community living. While millions of ‘White Collar’ workers lost their jobs or took a steep cut in salaries due to near-total collapse of urban industries, another few million of ‘Blue Collar’ workers who built our cities & urban industries are back to their villages after their arduous journeys, with the real possibility of most of them creating an alternative eco-system in rural India. The city-slicker who is tired of consumerism is now looking for a traditional grandpa’s village to fix their nature deficit & emotional deficit, while some are looking for a hip & cool glocal village. This new & upcoming genre of tourism is permeating into the segment of elderly for nostalgic reasons, and into the segment of millennials for exotic reasons. While we all understand that long-haul travel is going to hault for a while, so this webinar took us through the beautiful villages of India virtually to witness the paradigm shift in the space of tourism, through Rural Tourism. Presented by Shri Roopesh Rai, Founder, Green People, The Goat Village & Bakri Chhap. He shared his experience that happenedthree months post Kedarnath catastrophe – changing his life forever. Some of Roopesh’s initiatives include The Goat Village (rural & sustainable tourism), Bakri Swayamwar (gene pool improvisation of livestock by social engineering), and Bakri Chhap (a brand representing marginalised Himalayan farmers). The Dekho Apna Desh Webinar Series is presented in technical partnership with National e Governance Department, Ministry of Electronics and Information Technology. The Sessions of Webinar are now available on the https://www.youtube.com/channel/UCbzIbBmMvtvH7d6Zo_ZEHDA/featured and also on all social media Handles of Ministry of Tourism, Government of India.