Shangri-La Group Launches 'Eat Play Love' Campaign Featuring Curated Stays Inspired by Self-Discovery

Shangri-La Group has introduced 'Eat Play Love', a curated collection of travel experiences designed to inspire self-discovery, connection, and joy. Available across its MEIIA region, the campaign features culinary journeys, cultural adventures, and wellness escapes, inviting solo travellers, families, and couples to explore destinations with a fresh perspective. The campaign is anchored around three pillars—Eat, Play, and Love—each offering a diverse range of experiences. Culinary explorers can savour local flavours in Oman with a Frankincense Sommelier or embark on a guided market tour in Toronto led by Shangri-La’s chefs. Families can create lasting memories through snorkelling with sea turtles in Oman or exploring Mauritius on an e-bike adventure. The campaign also embraces the rising trend of solo travel. Shangri-La’s offerings cater to solo adventurers seeking reflection and connection, whether through guided wellness sessions in Dubai or curated sightseeing in New Delhi. According to luxury travel network Virtuoso, 71 per cent of solo travellers are female, a trend Shangri-La has reflected in its personalised experiences.

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Thailand Tops Summer Travel Searches Among Europeans; India Sees Surge in Interest

As the European summer holiday season approaches, Thailand has once again emerged as the most searched Asian destination by European travelers, according to Agoda's latest data. Following Thailand, Indonesia, Japan, and Malaysia are among the top choices, with Vietnam entering the top five for the first time. India has also witnessed a significant rise in interest, with European searches for Indian destinations growing notably. The United Kingdom and the Netherlands have been identified as leading source markets, showing increased interest in Indian accommodations for the peak travel months of July and August. Within India, Mumbai, Delhi NCR, and Goa have emerged as the most searched cities by European tourists. The UK continues to be the largest source market for inbound travel to India, followed by the Netherlands, France, Germany, and Italy.

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Gujarat Unveils Exciting Dharoi Adventure Fest to Boost Tourism

Gujarat has launched the inaugural Dharoi Adventure Fest at Dharoi Dam in Mehsana district, aiming to establish the region as a premier adventure tourism destination. The 45-day festival, inaugurated by Chief Minister Bhupendra Patel, offers a variety of land, water, and aerial activities, including power boating, parasailing, paramotoring, rock climbing, trekking, hiking, and mountain biking. Beyond adventure sports, the festival features cultural performances, astronomy camps, stargazing sessions, nature walks, and photography tours, providing a holistic experience that blends thrill with cultural enrichment. To accommodate visitors, a fully air-conditioned tent city has been established on-site, comprising 21 luxury tents in various categories and two dormitory options, collectively offering over 100 beds. A dedicated dining hall provides meals and refreshments.

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Meghalaya Introduces Film Tourism & Creative Media Policy 2025 to Empower Local Filmmakers

On June 4, 2025, Meghalaya Chief Minister Conrad K. Sangma unveiled the Draft Meghalaya Film Tourism & Creative Media Policy 2025 at the State Convention Centre. This initiative aims to bolster the state's creative economy by promoting film tourism and supporting local filmmakers. The policy introduces financial incentives, skill development programs, and infrastructure support to position Meghalaya as a premier film production hub. Key features of the draft policy include: Financial Incentives: Up to ₹1.5 crore for films produced in major Indian languages such as Hindi, Tamil, Telugu, Malayalam, Kannada, and Marathi. Grants for Cultural Promotion: Special grants and subsidies for productions that highlight Meghalaya’s heritage, culture, and tourism. Support for Local Creators: Training and upskilling programs for local content creators, along with incentives for films premiering on "Hello Meghalaya," the state's official OTT platform.

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Indian Cities See Travel Boom Despite China Slump

Mumbai, New Delhi, Bengaluru, and Rajasthan drove a local travel boom in April 2025, putting India at the forefront of Asia Pacific hotel recovery as travelers came back in big numbers to both work and play. With robust demand boosting occupancy and rates by double digits in those markets, India was the region’s standout success despite China’s hospitality industry grappling with oversupply and muted international demand. Asia Pacific’s hotel industry witnessed mostly positive momentum in April 2025, as post-pandemic travel appetite remained strong across many key markets. Ten of the region’s sixteen largest hotel markets reported year-on-year growth in occupancy, average daily rates (ADR), and revenue per available room (RevPAR), signaling sustained demand for both leisure and business travel. However, the region’s performance remained uneven, shaped by seasonal travel, economic shifts, and event-driven tourism. While Japan achieved standout success during its peak travel season, China continued to grapple with occupancy pressures and market saturation.

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Sharjah Airport Celebrates Eid With Culture & Comfort

sharjah Airport celebrates Eid Al Adha with cultural festivities, welcoming travelers with sweets, flowers, and warm hospitality in a joyful holiday atmosphere. Sharjah Airport has transformed into a vibrant hub of cultural celebration this Eid Al Adha, welcoming travelers with an atmosphere that reflects the UAE’s timeless values of hospitality, warmth, and togetherness. In keeping with the spirit of the holiday, the airport has gone beyond the conventional travel experience by embracing traditions that foster joy, cultural pride, and emotional connection among passengers. Advertisement Throughout the holiday period, arriving guests were greeted with heartfelt Eid wishes, fresh floral arrangements, traditional sweets, and thoughtfully curated souvenirs. These gestures turned routine arrivals into moments of festive joy, creating a positive impression on travelers and reinforcing the sense of cultural belonging and unity that defines the Emirates’ national identity. The airport’s terminals echoed with celebration as staff members and travelers alike participated in the spirit of the occasion. The décor featured thematic elements associated with Eid Al Adha, providing a visual experience that resonated with both residents and international visitors. From colorful decorations to Arabic calligraphy banners conveying warm messages of peace and celebration, the festive design helped bridge cultures and create a welcoming environment for all. This initiative is part of a broader vision to integrate the emotional and cultural dimensions of travel into the core of the passenger journey. By celebrating key cultural and religious events, the airport seeks to enrich the travel experience with meaningful, human moments that passengers will carry with them long after they depart. It reflects a strategic approach aimed at establishing Sharjah Airport not only as a transit hub, but also as a place where the values of mutual respect and cultural harmony are celebrated. In addition to creating a joyful ambiance, the airport maintained its commitment to operational excellence throughout the busy holiday period. Despite increased traveler volumes, operations remained smooth and punctual, with passengers enjoying streamlined processing and attentive service across all touchpoints. Through close collaboration with strategic partners, Sharjah Airport ensured that safety protocols, customer service, and logistics all met high international standards. This balance of cultural celebration and operational efficiency showcases the airport’s comprehensive approach to passenger care. It demonstrates that offering a memorable travel experience requires both emotional resonance and logistical precision. Travelers were able to move seamlessly through the airport while also enjoying a sense of connection to local traditions and festive joy.

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