Iconic Marjorie Hotel Sets the Pace for M.I.C.E Industry Growth in Penang
Iconic Marjorie Hotel in Penang targets the booming M.I.C.E sector, aiming to boost occupancy and set new sustainability standards.Iconic Worldwide Bhd has recently unveiled the Iconic Marjorie Hotel in Bayan Lepas, Penang, positioned perfectly to leverage the vibrant M.I.C.E sector and the burgeoning trend of business-cum-leisure travel.
Kevin Cheah, the Group General Manager, stated that the hotel, a member of the Tribute Portfolio under Marriott International, is set to boost its current 20% occupancy rate to 60% by the year’s end and aims for over 80% in the following year.
The growth forecasts are supported by Marriott Bonvoy, a leading hotel loyalty program that offers rewards across more than 7,000 hotels globally.Cheah highlighted the promising growth in the Asia-Pacific travel sector, with Malaysia, especially Penang, showing considerable progress. The region benefits from increasing direct flights, notably from China and India, enhancing its tourist appeal.
