Thailand continues to experience impressive growth in its tourism sector in 2025, driven by key markets such as China, Malaysia, South Korea, Japan, and Singapore. These countries remain the top source of international visitors, with Bangkok, Pattaya, and Phuket maintaining their status as the most popular destinations. However, there is a notable rise in the popularity of Hat Yai, particularly among Malaysian and Singaporean tourists, thanks to its affordability and mix of urban and cultural experiences. Thailand’s continued success in attracting visitors is fueled by its diverse attractions, from bustling cities to serene islands, offering both cultural depth and leisure options, making it a preferred destination for travelers seeking variety and value.
Agoda, a leading digital travel platform, has revealed fresh insights into Thailand’s travel landscape for the first half of 2025, shedding light on the key source markets driving foreign tourism to the country. The data, based on booking statistics, showcases which nations are sending the highest number of visitors to Thailand, highlighting not only the major cities that attract tourists but also the emerging destinations that are gaining popularity.
According to Agoda’s findings, China, Malaysia, and South Korea continue to dominate as the primary source markets for visitors to Thailand, with Japan and Singapore rounding out the top five. These markets remain consistently strong, contributing to the steady influx of international tourists to the kingdom. The data also reveals that Thailand’s most visited cities, including Bangkok, Pattaya, and Phuket, retain their positions as the leading hotspots for travelers from these countries.
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